| Advertised benefit | What it can change | What to ask |
|---|---|---|
| Premium discount | The eligible charge for the specified period | Which premium components, and for how long? |
| Gift card or service credit | A later purchase with the named provider | When issued, where usable, and when does it expire? |
| Trial or introductory offer | An initial payment or limited period | What happens afterward and what must be canceled? |
Treat these as different columns. A service credit is not cash in your bank account, and a one-time reward does not reduce every future insurance payment. If you would not otherwise use the service, do not assign the credit its full face value in your own comparison.
A “free” benefit can still require a paid policy. Read the offer before supplying payment details; do not assume that an enrollment screen and a coupon page describe the same promotion.